Every specialist in the financial management of companies and projects understands the significance of the break-even point and its implications for the project's direction, whether profit or loss, as they meticulously plan and study projects to achieve their ultimate goal of profits. Therefore, we must calculate and compare the production costs with the expected returns at the outset to accurately assess the project's potential for profit or loss. In addition to determining the amount of product that must be marketed and sold so that the amount of costs incurred by the company to produce the goods is equal to the profits achieved by those goods when sold, this is known as the break-even point, which is an important indicator that must be measured when wanting to invest in a project.
break-even
The term break-even point simply refers to the moment at which both ends of the scale are equal. This means that it is the point at which the costs incurred to produce goods equal the revenues generated by those goods when sold, and the product makes neither a profit nor a loss.
Calculating the costs required to produce goods includes two types of expenses. The first are fixed expenses, which do not change with the number of units of goods produced; the second are variable expenses, which change with production. This means that producing 100 pieces becomes more expensive than producing ten pieces, which indicates that higher variable expenses necessarily mean a higher break-even point.
Accounting experts need to analyze the break-even point between revenues and expenses to achieve the following objectives:
It is necessary to calculate break-even points because they are a turning point in the course of business, and are an essential basis for the following steps:
To be able to reach a break-even point for a product, you must understand the following terms:
There is a simple equation to determine the break-even point for any individual product (one type of commodity):
Fixed costs | 250,000 riyals |
Variable costs | 150 riyals |
Product price | 700 riyals |
Breakeven | 454 |
As we noted above, the procedures for determining the product break-even point were specific to a project that included producing one type of commodity. How is the break-even point calculated for a project that produces multiple products? Then the following steps are taken:
This is explained below:
Product Type | Price per piece | Variable cost per piece | Marketing mix ratio for the product |
Plastic cars | 100 riyals | 15 riyals | 45%. |
Plastic bottles | 20 riyals | 5 riyals | 5%. |
Locks for refrigerators | 50 riyals | 10 riyals | 10%. |
Fixed costs of products | 150,000 riyals |
Product Type | unit price | Marketing mix | Average selling price of the marketing mix |
Plastic cars | 100 | 45% | 45 riyals |
Plastic bottles | 30 | 5% | 1.5 riyals |
Locks for refrigerators | 50 | 10% | 5 riyals |
Average selling mix price | 51.5 riyals |
Product Type | Variable cost per piece | Marketing mix ratio | Average variable cost |
Plastic cars | 15 | 45% | 6.75 riyals |
Plastic bottles | 5 | 5% | 0.25 riyals |
Locks for refrigerators | 10 | 10% | 1 riyal |
Average cost of the marketing mix | 8 riyals |
This means that the break-even size of the marketing mix for those products will be (150,000 ÷ 43.5 = approximately 3,448.2 pieces), which indicates that profit will be made after selling 3,449 pieces of the three products.
Let's assume that we want to calculate the break-even points for a company that produces electric fans using the data in the following table:
Fixed costs | 300,000 riyals |
Variable cost per fan | 50 riyals |
The market price for the fan | 250 riyals |
The break-even point is 300,000 ÷ (250 - 50) = 1,500 fans that must be sold in order for the company to start making profits.
The term margin of safety refers to the difference between actual sales and the sales achieved when the break-even point is reached. It is assumed that there will be an increase in actual sales volume above the break-even point to achieve profits. The greater the margin of safety, the more profits will increase.
This means that if we assume that the break-even sales of fans are 1,500, as in the previous example, and that the actual sales of fans are 2,000, then the margin of safety is the result of subtracting (actual sales volume minus the break-even point) = (2000 minus 1500 = 500). Thus, the company achieves a profit when it sells 500 fans after surpassing the break-even level, allowing it to produce a maximum of 500 additional fans and quickly cover its costs. However, if they fail to compensate, the project will fail.
The margin of safety measure establishes the anticipated percentage of sales decline prior to reaching the break-even point, with the aim of preventing losses and optimizing marketing strategies. Start-up companies use it to choose their path towards more sales and are interested in evaluating it to help them take actions that will quickly achieve profits.
As previously mentioned, the costs incurred in producing the product determine its break-even point. Sometimes, the point required to achieve equality between costs and revenues is high, which makes reaching it take some time. This phenomenon occurs due to several factors, including the following:
This refers to a situation where a product is in greater demand than expected. This implies that to reach the break-even point, sales must cover and recoup additional production costs, a trend that will persist as sales increase.
This means that the product's price remains stable in the face of an increase in its production cost, whether the increase is due to raising the prices of raw materials or having to pay additional expenses for storing or marketing it, among other things. Adding these costs to the product's fixed cost further raises the break-even point and delays its reach.
Suppose there is a disruption in the production process due to equipment damage or breakdown. In this case, the break-even point will rise as repair or replacement costs rise, and the company may stop production due to the malfunction. Having to compensate for all these expenses makes achieving a break-even point increasingly challenging.
The lower the break-even point, the faster the company can reach it and achieve profits, contributing to increased investments and business development. The following factors contribute to reducing the break-even point:
If the price of the product increases, the break-even point will come closer because the gap between the manufacturing cost and the sales revenue will become smaller with each product sold.
This means using global expertise to produce your desired goods with lower costs. This method is more effective for administrative matters and tasks requiring directional and leadership consultations than manual work.
You can always use the Qoyod accounting system to complete the break-even point calculation and analyze it correctly. It does not require installation on your device, and you can also try it for free for 14 days. Then, you will see how professionals can exploit the break-even points and their indicators to improve the profits of their projects and expand the scope of business in their companies. We will not tell you a secret: performing this type of calculation requires experience and skill to perform it correctly, understand its implications, and avoid losses.
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